ila Security

ila Security was launched in 2008, a joint collaboration with global communications agency BBH, whose clients include Audi, British Airways and Lynx/Axe. Its creation addresses what was a significant gap in the global market in the area of stylish female safety and personal security accessories. A 2010 YouGov/Glamour magazine survey reveals that 68% of women are seriously concerned about their personal safety – and the same women also want to look stylish and fashionable. In response to this need, ila Security provides a must-have range of accessories that are chic, feminine and versatile.